Sempre Fi-Ber

Sempre Fi-Ber is a company featured in the Speed Racer film and video game.

Background
It is a manufacturer of cutting-edge dietary supplements and digestive aids with a military theme, also sponsoring their own racing team, which is lead by Colonel Colon. Their marketing slogan, "First in, last out", has won consumers of all ages.

During the events of the film, Sempre Fi-Ber's racing drivers were bribed with a briefcase of money by Cruncher Block to eliminate Speed, Taejo, and Racer X during the Crucible. However, they were soundly defeated in the race, along with Flying Foxes Freight and Thor-Axine's drivers.

Known Personnel

 * Colonel Colon - Lead racing driver

Vehicles

 * Sempre Fi-Ber street cars
 * Chit Ticket - T-180

Trivia

 * The company's name is a play on words on the U.S. Marine Corps. motto "sempre fi", which is Latin for "always faithful", and digestive fibers.
 * Unlike Thor-Axine and Flying Foxes, the Sempre Fi-ber car did not get a Hot Wheels release.